Did You Say IMC?
When people ask me what I’m studying they usually don’t have any idea what Integrated Marketing Communications is. Being new on the scene as a business-related topic that falls under the Journalism and New Media school, brings a lot of perplexity to the table. The Meek School recently ranked in the top 10% of the country’s schools offering journalism and new media. At Ole Miss the description for the IMC degree goes as follows:
The integrated marketing communications degree program is designed to teach students how to understand, engage, persuade and activate consumers. It includes the study of advertising, public relations, brand management and research into consumer insights, enabling students to build a customized toolbox of professional skills.
Comedic break: A study tool I use is creating PowerPoint slides to match a visual with a fact/formula/etc. For the accounting classes, I took this past year, I’d throw together a deck for our study group for all the major exams. One of my friends asked about why I enjoyed making them so much, and it led to the tale of my childhood pastime: PowerPoint making. In middle school, I would take magazines and recreate them using PowerPoint. Don’t ask me why I had the idea, to begin with, but let’s say I would come up with excuses to make them for friends and family for any reason. I’ve been a visual learner ever since.
Breaking out of general intro classes is exciting for any major, but I have been able to see what I could do when the real world comes calling. In my Account Planning course, I realized I wanted to work in connecting brands to their customer, Internet Marketing taught me the world of analytics, and my Graphic Design class gave me the tools to realize I love content creation. This summer, my internship at Lentz & Company in Northwest Arkansas has helped me gain a glimpse into the sales, marketing, and social media management world. I’ve had the chance to be hands-on by creating blog posts and social media content with a gift brand (Dixie & Dot) and a bargain hunting account (Sam’s Simple Savings). It's a mixed bag, but so is life! Wearing different hats is a skill I'm happy to learn.
I’m not sure the experience could be going any better and that being said, I’m trying to soak up every minute. At this point I don't know where I’ll end up just yet, but I know it’s going to be doing something I’m passionate about and ready to work hard for.
Closing argument: If you’re deciding on or changing majors, check out IMC! It’s new and exciting, AND it’s not going to slow down! A career working with social media is real, and it’s exceedingly important. Don’t discount your creativity, and you’d be surprised what you can do with it.
If you want to see some of the content I'm putting out, check my Brand Photography page!
I'm a born and raised Arkansas girl who found herself drawn to Oxford, MS three years ago. It's there that I discovered IMC in the Meek School of Journalism and New Media, which began my journey towards brand consulting and social media content drafting. With the support of my friends and family, I remain excited and positive about the opportunities still to come! In an ever-changing marketplace, I get the opportunity to enter the workforce when so many miraculous transitions in business and marketing are resulting. It is my goal/hope/aspiration that this page functions as a way for those who have not met me, or may not know me well, to get some insight into what I'm passionate about. A lifestyle blogs purpose, in general, is similar to why I want to work with branding to begin with. What can you see in a consumer? What can be found in a product in actuality and sentimentally? Who is your company's culture appealing to when all is said and done? These are questions that should bring inspiration. If it became my job to aid in finding that stimulus, what an amazing thing to be a part of!